Wottagirl Brand Re-fresh
We re-positioned wottagirl and gave it a new look
They have a dynamic and recognizable mark that reflects the fresh, fun, and feminine nature of the brand. Their current tagline is “you’ll love it”- a simple and compelling line that assures consumers they’ll enjoy the fragrance. It embodies an effortless confidence and appeal.
India’s first body splash brand, introduced to provide affordable and exciting fragrances for young women.
About Wottagirl
As part of a branding case study, we refreshed Wottagirl’s identity to better connect with today’s bold, expressive young women. Without altering the logo or product, we redefined the brand’s tone, visuals, and positioning—centering it around female friendships and self-expression with the campaign idea “She’s a Girl’s Girl.”
About the project
Affordable luxury with pricing typically ranging from ₹189 to ₹799, making it accessible for students and young professionals, Primarily body splashes with an extended line that includes perfume sprays, bath and body products like talcs and shower gels.
Price Points & Product Categories
Target Audience & Primary Market
Young women aged 14-25 who are social, fashion-conscious, and live in urban and semi-urban areas. Women looking for affordable, fresh fragrances for everyday use, with a focus on self-expression and confidence
Fun, fresh, and youthful with an emphasis on casual confidence and everyday charm. Affordable body splashes and a wide variety of fragrances
Current Brand Personality & USP
Positioned as an accessible, trendy fragrance brand for young women who want to feel fresh and confident throughout their day. Their tone is light, cheerful, and energetic, encouraging women to embrace their individuality while maintaining a relatable, friendly vibe
Current Brand Positioning and Tone of Voice
Bright, fresh, and lively tones such as pinks and pastels that reflect the brand’s youthful and feminine identity. Playful yet simple typography to convey a lighthearted and approachable vibe. Visuals primarily focus on young women enjoying life, engaging in social activities, and radiating confidence with their Wottagirl body splash.
Current Visual Elements
Why did Wottagirl need a refresh?
Wottagirl was selected for a refresh to enhance its relevance in a competitive market by updating brand communication and visual style. This approach aims to appeal to evolving consumer preferences and modernize the brand without changing the product lineup or logo due to budget constraints.
Fresh Themes for Targeted Appeal
Wottagirl’s refresh empowers bold, confident women, celebrating individuality and female friendships with #Sistercode. Now positioned as a premium yet affordable fragrance, it reflects personal identity and shared experiences.
Confident & Bold: Wottagirl is now a reflection of the modern woman—bold, independent, and unapologetically herself.
Empowering: The brand fosters empowerment, encouraging young women to express their true selves and support one another through every challenge.
Vibrant yet sophisticated: While still maintaining a fun essence, the refresh adds a layer of sophistication to match the evolving tastes of its audience.
Conclusion
Wottagirl’s brand refresh shifts the focus to empowering women through the strength of female friendships.
It’s no longer just a fragrance—it’s a celebration of authentic connections and the confidence women feel in each other’s company. Wottagirl now stands as a symbol of women embracing their true selves, united under the message:
“She’s a Girl’s Girl”
New Brand Personality
