Brand + AI

This project explores the use of Midjourney AI to develop emotionally resonant and visually compelling advertising concepts for well-known Indian brands like Surf Excel and Kotak 811. Through detailed image prompts, the goal was to craft story-driven, hyper-relatable visuals that feel both modern and deeply rooted in Indian culture.

Each concept blends brand messaging, emotional storytelling, and visually rich environments to elevate user engagement. From muddy kids planting saplings to a mother proudly admiring her children's paint-covered art, and even a Squid Game-inspired soldier discovering digital banking — the campaigns were crafted to bring humor, heart, and impact to every visual frame.

What did we do?

Ai Prompt for Surf Excel

Propmt 2:

Concept: "Surf Excel – Stains of Love!"
Tagline: "Agar Pyaar se lage, toh Daag acche hai!"

Scene & Composition:

Setting: A warm, cozy Indian home or outdoor garden, where kids are excitedly painting a portrait of their mother on a large canvas.

Action: The mother watches lovingly, standing behind them with a happy, proud smile. The painting on the canvas is an adorable but imperfect version of their mother, reinforcing innocence and love. The kids are laughing, their hands dipped in paint, smudging it everywhere, showing carefree creativity.

Product Placement: The Surf Excel Easy Wash 7KG pack is placed clearly in the scene but not intrusive—possibly near the mother or on a table nearby, subtly highlighted. A splash of water and detergent bubbles around the product reinforces easy stain removal.

Subtle Details: A cute paint handprint on the mother’s saree or cheeks, showing a playful bond. The room or outdoor setting has bright, happy Indian colors, ensuring warmth and vibrancy.

Propmt 1:

Concept: Surf Excel Easy Wash 7KG Launch
Tagline: "Pedh Lagao, Daag Ham per Chordo!"

Scene & Composition:

Setting: A vibrant Indian garden with lush greenery, trees, and sunlight. Kids are planting saplings or playing in the soil, with mud stains on their clothes.

Action: Two kids (6-8 years old) are covered in dirt, mud stains, and soil marks. Their clothes are visibly messy, with stains on their shirts & pants.

Product Placement: The 7KG Surf Excel Easy Wash pack should be placed off-center, allowing the background garden and kids' activity to remain visible. The pack should still be clearly visible but not overshadow the scene, with the focus subtly balanced between the product and the kids. Consider positioning the pack in a way that allows the kids and the environment to frame it naturally.

Subtle Elements: Water splashes or detergent bubbles should surround the pack to emphasize easy stain removal without covering the scene too much.

Ai Prompt for Kotak 811

The Midjourney-driven ideation proved that even AI-generated prompts can be thoughtfully human. By fusing brand purpose with local emotional cues, the visuals go beyond aesthetics — they tell miniature stories that resonate instantly. These creative experiments reflect how emerging AI tools can empower designers to think faster, visualize sharper, and create more authentically. The result? Campaigns that feel cinematic, relevant, and deeply memorable — all born from a prompt.

Conclusion

Propmt 2:

Concept: "Kotak 811 – Banking on Cloud Nine!"
Tagline: "Your Bank, Wherever the Winds Take You!"

Scene & Composition:

Setting: A hot air balloon floating high above the clouds, with a breathtaking aerial view of mountains rivers, or a sunrise-lit horizon.

Prime Focus: A smartphone in the foreground, displaying the Kotak811 banking app interface in full clarity. The screen should be sharp, well-lit, and active, showcasing a seamless transaction.

Action: A person sits inside the hot air balloon basket, slightly in the background, gazing at the phone in awe. Their posture conveys relief and amazement, realizing they can still bank from thousands of feet above the ground. The phone screen remains the hero of the image, with the soldie and balloon adding context and depth.

Subtle Details: Other distant hot air balloons in the background, adding adventure and scale. A soft breeze effect to make the scene dynamic, with loose ropes or fabric edges fluttering. The Kotak811 logo subtly integrated, possibly floating as a holographic UI element near the phone.

Product & Branding Elements: The Kotak811 app screen is the primary focus, drawing immediate attention. Phone should be bright and detailed, contrasting with the soft, dreamy sky tones for emphasis.

Propmt 1:

Concept: "Kotak 811 – Banking Even from the Most Isolated Places!"
Tagline: "Your Bank, No Matter Where You Are!

Scene & Composition:

Setting: The setting should be according to image number two.

Prime Focus: A smartphone prominently in the foreground, displaying the Kotak811 banking app interface in full clarity. The screen should be sharp, well-lit, and clearly visible, showcasing an active transaction.

Action: A masked pink-jumpsuit soldier (inspired by Squid Game) desperately checking their phone. They are slightly in the back ground, blurred but visible, reinforcing the idea of isolation and secrecy. Their posture conveys relief and amazement as they realize they can still bank from the middle of nowhere.

Subtle Details: The Kotak811 logo subtly integrated, such as in the phone reflection or on a digital banner in the UI.

Product & Branding Elements: The Kotak811 app UI is the hero, taking up most of the frame, making it the first thing viewers notice. Phone should be bright and detailed, contrasting with the natural . Kotak’s signature red subtly blended in elements like the soldier’s outfit for brand identity.